Publication
The State of TikTok for the Public Sector
This report aims to demystify TikTok and give you the facts as well as insights into how government, politics, public policy and the not-for-profit sector are approaching TikTok.
€6.99
Details
TikTok was the most downloaded app in 2021 and its dominance in the social network sphere is increasing. Following on from our previous State of Social Media in the Public Sector reports, we decided to undertake a desk-based study of how government and public sector are utilising the app.
This sector is not considered an early-adopter of social media generally, and it is our view that this is the case for TikTok. With this report, we hope to better understand how your sector is engaging while highlighting trends and best practice from which you can learn.
What You Will Learn
TikTok stats ton inform your social media strategy
Insights from 100 TikTok accounts in your niche
Best practice tactics on TikTok
Top performing accounts and why
Making a case for your organisation to join TikTok
“TikTok is very much a new channel for public sector, so this research and report compiled by Joanne is an excellent tool for insight and strategy.”
Feedback on 'The State of TikTok for the Public Sector'
More From The Same Category
