Professional Diploma in AI for Public Sector Marketing

Marketing is one of the most disrupted sectors by AI and rather than feeling displaced, public sector marketing professionals should embrace the opportunities this technology presents. Take this CPD accredited course and become a leading public sector pro to help shape the transformation in your agency. You may also be using this course to upskill and seek promotion or a side-step in your career. By completing this course you will have a complete toolkit and know-how on AI for public sector marketing.

(60% off for first cohort)

Learn Online. Take the Diploma now!

Step into the Age of AI with Confidence

The acceleration of AI evolution is such that we will have no option but to re-think our entire marketing and communications strategies and processes.

CPD accreditation – it is going for validation in September.

This course is accredited by the CPD Standards Office in London and recognised in 22 countries worldwide.

Upon successful completion of this course modules and assignment, you will become a Certified Digital Marketing Specialist of the Public Sector Marketing Institute (PSMI). The PSMI is globally recognised as the leader in digital marketing topics for government and public sector with courses designed and developed by practising digital marketing professionals and subject matter experts in local, national and international government, politics, public affairs and public policy.

Key Takeaways

Meet Joanne Sweeney, the guiding force behind the Professional Diploma in AI for Government and Public Sector. The author of Public Sector Marketing Pro, Joanne understands how you need to communicate in the Digital Age.

Over 10 weeks, she will be joined by a host of industry experts to teach you how to prepare, launch and pilot an AI marketing strategy in your public sector agency.

Get individual mentoring with Joanne as you prepare your assignment.

Do you want to be confident and competent in AI for public sector marketing?

This is the only course of its kind available right now.

The Problem

AI for public sector is complex and requires senior leadership buy-in.

The Reality

AI is replacing many traditional and digital marketing methods and you have no choice to adapt. The first step is education.

The Impact

Public sector pros learning these skills now will be central to the transformation that takes place across the organisation. Having a marketing pilot use case will prove invaluable.

The Solution

The Professional Diploma in AI for Public Sector Marrketing for Government and Public Sector.

Tailored

Designed for public sector professionals with a communications background.

Transformative

10-week course upgrades AI knowledge and practical skills and all students will complete an AI public sector marketing plan as their assignment.

Career-boosting

Giving you the confidence to seek your next promotion or a new role.

What you’ll Learn...

How to integrate AI into your department or agency’s marketing and communications.
Learn how to leverage AI for more efficient marketing processes.
How to use a range of AI tools.
How to write an AI use policy.
Managing governance and data concerns.

The 10 Modules

Live Session: Overview of AI history and evolution.
On-Demand: Reading materials and a video on key milestones in AI development.
Assignment: Short essay on the impact of AI in different industries.

Live Session: Basic concepts and types of AI.
On-Demand: Interactive tutorial on machine learning and neural networks.
Assignment: Quiz on AI terminologies.

Live Session: How AI is disrupting marketing.
On-Demand: Case studies of AI-driven marketing success.
Assignment: Analysis of a company’s use of AI in marketing.

Live Session: Overview of AI regulations and policies.
On-Demand: Reading on future legislative trends.
Assignment: Discussion post on regulatory challenges.

Live Session: Ethical principles for AI in government.
On-Demand: Frameworks and guidelines for ethical AI.
Assignment: Case study analysis on ethical dilemmas in AI.

Live Session: Importance of data governance.
On-Demand: Video on data quality and management practices.
Assignment: Develop a data governance plan.

Live Session: Developing AI leadership skills.
On-Demand: Interviews with AI leaders.
Assignment: Leadership action plan.

Live Session: Designing AI frameworks for public sector marketing.
On-Demand: Templates and examples.
Assignment: Create a draft AI framework.

Live Session: Developing AI use cases for marketing.
On-Demand: Step-by-step guide and examples.
Assignment: Develop a marketing AI use case.

Live Session: Integrating AI tools and staying ahead of trends.
On-Demand: Overview of essential AI tools and future trends.
Assignment: Final project on integrating AI into a marketing strategy.

Additional Components

Invite industry experts to provide real-world insights and engage in Q&A sessions.

Weekly practical assignments to reinforce learning and ensure application of concepts.

Regular feedback from participants to continually improve course content and delivery.

Learning Management System (LMS): Kartra
Webinar Platform: Zoom
Interactive Tools: Slido
Chat: Slack

Access to our Learning Hub for 12 months from date of registration on the course.

Use our helpful resources on-the-job from video tutorials to policy templates, campaign best practice and extra reading. Course materials are provided in video, audio, and transcript formats, with optional 1-2-1 coaching.

TESTIMONIALS

Producing Impactful Results. Here’s what our clients & students say about working and studying with us.

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Michael,

Communications Executive

I love how my traditional marketing and communication skills are so relevant but how they are elevated with the digital element. I feel so much more confident in my role now.

Michael,

Communications Executive

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Genevieve,

Communications Executive

This course helped me develop a digital communications plan for our agency, as we didn’t have one.

Genevieve,

Communications Executive