Professional Diploma In Social Media For Government And Public Sector​

Master social media strategy and implementation. By completing this course you will have the know-how to increase reach, engagement and public trust in your government or public sector agency across individual social networks.

Learn Online. Take the Diploma now!

Your Path to Social Media Mastery

Become confident and competent in social media with tailored templates, tactics and strategies for public sector. This course is designed specifically to help you manage social media in your organisation – from content planning to measurement and everything in between.

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This course is accredited by the CPD Standards Office in London and recognised in 22 countries worldwide.

Upon successful completion of this course modules and assignment, you will become a Certified Digital Marketing Specialist of the Public Sector Marketing Institute (PSMI). The PSMI is globally recognised as the leader in digital marketing topics for government and public sector with courses designed and developed by practising digital marketing professionals and subject matter experts in local, national and international government, politics, public affairs and public policy.

Key Takeaways

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Meet Joanne Sweeney, the guiding force behind the Professional Diploma in Social Media for Government and Public Sector

With 20+ years of experience in journalism, PR, political communication, and digital marketing, Joanne has designed this course to empower public sector professionals. Her mission is to equip you with vital digital skills, transforming you into your organisation’s go-to social media marketing expert.

Over six weeks, she’ll teach you how to win at social media, with practical and easy-to-understand methodologies and tutorial videos.

Get individual mentoring with Joanne as you prepare your assignment.

Do you want to master social media for public sector? But you can’t find a course that is designed for your day job?

Your search stops here.

The Problem

The fast moving social media landscape is overwhelming.

The Reality

Most training programmes are designed specifically for the private sector.

The Impact

Public sector pros are stuck with irrelevant materials and unmet needs.

The Solution

The Professional Diploma in Social Media for Government and Public Sector.

Tailored

Designed specifically for public sector professionals.

Transformative

6-week course upgrades your social media skills and confidence.

Career-boosting

Propels your career to new heights and poises you for promotion.

What you’ll Learn...

  • Develop a social media strategy for your agency.
  • Learn how to use each social network.
  • Create Reels for Instagram.
  • Develop social media content plans.
  • Understand what to measure and how to prepare social media reports.
  • Understand how to run a Meta Pay-Per-Click campaign.

The 6 Modules

Learn the core components of what makes a successful social media strategy and content plan and gain a better understanding of social SEO.
Get an introduction to Meta Business Suite and gain an in-depth understanding of Facebook marketing for public sector and Instagram for visual storytelling.
Learn how to implement a newsroom approach to X and discover key best practice tactics for corporate communications.
Discover what makes great content on TikTok and YouTube through best practice case studies and following our 8-step video storytelling action plan.
Gain an understanding of what LinkedIn tactics to focus on for recruitment, leadership, building authority and profiling.
Learn how to collate and interpret key social media metrics using our measurement framework.

Access to our Learning Hub for 12 months from date of registration on the course.

Use our helpful resources on-the-job from video tutorials to policy templates, campaign best practice and extra reading. Course materials are provided in video, audio, and transcript formats, with optional 1-2-1 coaching.

TESTIMONIALS

Producing Impactful Results. Here’s what our clients & students say about working and studying with us.

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Annie,
Diplomacy, Asia Pacific

I was looking for a social media course that was specifically focused on public sector and was thrilled to find Public Sector Marketing Institute. Joanne is so generous with her insights and has so many helpful resources that I can use in my work. I would highly recommend public sector pros take this course.

Annie,
Diplomacy, Asia Pacific
3020917
Helena,
Public Health, Ireland

I now use social media confidently and there is greater use within our team. I am now social media lead and oversee the work of colleagues. I could not have done this without taking this course and benefitting from Joanne’s guidance

Helena,
Public Health, Ireland
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David,
National Government, Ireland

This course helped me gain promotion as I developed a social media strategy for our department. Joanne’s insights and her eagerness to help public sector pros raise the social media standards keeps you engaged throughout.

David,
National Government, Ireland

Ready to redefine your career and thrive in the digital age? ENROLL NOW and let's start this journey together

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