Professional Diploma In Digital Marketing For Government And Public Sector
Do you want to improve your digital and social media skills to help you in your role within a public sector or Government agency?
Learn Online. Take the Diploma now!
Boost Your Digital Marketing Skills
Bring your traditional marketing up a notch including public relations and event marketing.
This course is accredited by the CPD Standards Office in London and recognised in 22 countries worldwide.
Upon successful completion of this course modules and assignment, you will become a Certified Digital Marketing Specialist of the Public Sector Marketing Institute (PSMI). The PSMI is globally recognised as the leader in digital marketing topics for government and public sector with courses designed and developed by practising digital marketing professionals and subject matter experts in local, national and international government, politics, public affairs and public policy.
Key Takeaways
- Designed specifically for public sector roles
- In-depth digital marketing instruction
- Template frameworks, strategies and policies
- Gears up for career growth
- 12-week immersive online journey
- 1-2-1 mentoring for your assignment
- Readiness to tackle social media challenges
- CPD Accredited and industry recognised
Meet Joanne Sweeney, the guiding force behind the Professional Diploma in Digital Marketing for Government and Public Sector. The author of Public Sector Marketing Pro, Joanne understands how you need to communicate in the Digital Age.
Over six weeks, she’ll teach you how to combine traditional media, PR and marketing skills with digital and social media tactics to optimise your success online.
This course will also build you digital knowledge and confidence.
Get individual mentoring with Joanne as you prepare your assignment.
Do you feel left behind in the Digital Age? Do you find other digital marketing courses, are targeted at private companies and not relevant to your work?
Transform your skills, knowledge, confidence and career.
The Problem
Public sector pros overwhelmed by the level of knowledge required in digital marketing.
The Reality
Most courses on the market are aimed at the private sector.
The Impact
Increase digital marketing output in public sector.
The Solution
Professional Diploma in Digital Marketing for Government and Public Sector.
Tailored
Designed for public sector professionals with a communications background.
Transformative
6-week course upgrades your skills and strategic knowledge.
Career-boosting
Giving you the confidence to seek your next promotion.
What you’ll Learn...
- How to structure digital marketing in your agency.
- Organising your teams for shared goals.
- Master the five pillars of digital marketing:
- Website marketing
- Social media marketing
- Content marketing
- Email marketing
- Pay-per-click marketing
Access to our Learning Hub for 12 months from date of registration on the course.
Use our helpful resources on-the-job from video tutorials to policy templates, campaign best practice and extra reading. Course materials are provided in video, audio, and transcript formats, with optional 1-2-1 coaching.
The 6 Modules
Transformation begins with buy-in from decision-makers.
Leveraging the power of the social networks to engage your audiences will set your organisation up for success.
How to take control of a PR crisis that escalates online requires a specialised skill-set.
Leveraging social media and Google Advertising to change public opinion on matters of critical public interest is a skill that I consult on frequently with my public sector clients.
Mastering digital content creation with this 12-step blueprint will remove overwhelm and frustration.
How to plan and implement informative and engaging campaigns using multi-media content feels like a mammoth task, but it doesn’t have to be with my blueprint.
How to build an agile communications team in a 24/7 news cycle is not only a necessity but also a given.
Tactics to go front of screen to engage citizens and shape public opinion will serve you well in your
Email conversion rates remain impressive and it’s still one of the highest ways to convert online.
Understanding metrics that matter to public sector marketers will determine how you measure success.
In this module you will learn how to introduce digital communications seamlessly into work plans.
The social media and digital marketing tools you need to improve the efficiency and effectiveness of your work will be the focus of this module.
TESTIMONIALS
Producing Impactful Results. Here’s what our clients & students say about working and studying with us.
I especially like that the Diploma content is available in different formats – video, audio, and transcripts. The workbooks are also very user-friendly.
I find the templates very useful as I am starting at the beginning so all of these need to be done, and having a policy behind it is very useful.
I was looking for something very practical and this Diploma really hits the mark.
The Diploma was very informative and well structured. I particularly liked the workbooks with the examples. I find focusing on a challenge and having clear examples and case studies is very helpful.
Ready to redefine your career and thrive in the digital age? ENROLL NOW and let's start this journey together
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