Public Sector Marketing Pro
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The leadership demonstrated in government and public sector globally in the past four years has been nothing short of transformational. In fact, transformational does not adequately describe the significance of your digital manoeuvres. The pandemic rewrote the rules of public sector marketing and I felt compelled to bring this book into the post-pandemic age.
The first edition has been heralded by readers as an essential guide, helping them navigate public interest messaging online. This second edition reflects on the transformation within government and public sector and addresses the massive shifts and overnight agility when the public health crisis shut down the world. It is both reflective but reformist in its approach to the new rules of communications in a digital-first world.
The public interest is increasingly in the hands of the people—those the government and civil service are there to serve. It is therefore incumbent on you to step up and scale digital communication skills across your organisation. This book is an aid to that transformation.