Professional Diploma in Digital Communications for Government & Public Sector

Is it time to refresh and update your communication skills? Taking six key communications topics we weave traditional and digital together to help you progress your career.

Learn Online. Take the Diploma now!

Level-Up Your Communication Skills

Marketing and communications has been transformed and much of what we create will appear online. Become confident in AI, analytics and mobile video and combine these new skills with your existing communications competencies.

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This course is accredited by the CPD Standards Office in London and recognised in 22 countries worldwide.

Upon successful completion of this course modules and assignment, you will become a Certified Digital Marketing Specialist of the Public Sector Marketing Institute (PSMI). The PSMI is globally recognised as the leader in digital marketing topics for government and public sector with courses designed and developed by practising digital marketing professionals and subject matter experts in local, national and international government, politics, public affairs and public policy.

Key Takeaways

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Meet Joanne Sweeney, the guiding force guiding force behind the Professional Diploma in Digital Communications for Government and Public Sector. The author of Public Sector Marketing Pro, Joanne understands how you need to communicate in the Digital Age.

Over six weeks, she’ll teach you how to combine traditional media, PR and marketing skills with digital and social media tactics to optimise your success online.

This course will also build you digital knowledge and confidence.

Get individual mentoring with Joanne as you prepare your assignment.

Do you want a refresher marketing or communications course? Are you working in public sector or considering a move there from the private sector?

Learn new digital communications skills.

The Problem

Communications is largely digital right now.

The Reality

There is an expectation that you know and understand digital even if you haven’t had formal training.

The Impact

Public sector pros are unwilling to fully embrace digital channels because of the fear of a crisis happening online.

The Solution

The Professional Diploma in Digital Communications for Government and Public Sector.

Tailored

Designed for public sector professionals with a communications background.

Transformative

6-week course upgrades your skills and strategic knowledge.

Career-boosting

Giving you the confidence to seek your next promotion.

What you’ll Learn...

  • How to integrate digital communications into your department or agency.
  • Learn how to launch a social media campaign.
  • Digital crisis management.
  • The role of SEO in social media.
  • The importance of repurposing your content.

The 6 Modules

Learn the core components of digital marketing planning – from conducting an audit to developing a strategy, protocol and implementation plan.
Gain an understanding of how to develop a social media campaign roadmap based on key considerations and best practice tactics.
Discover how the digital age has disrupted crisis communications and how to tackle a crisis through digital PR.
Learn about what makes great short-form video content through best practice case studies and an overview of our 8-step video storytelling action plan.
Discover how AI is being used in the public sector and what AI tools to use to power-up your digital marketing and social media campaigns.
Gain an understanding of how to collate and interpret key social media and digital marketing metrics using our measurement framework.

Access to our Learning Hub for 12 months from date of registration on the course.

Use our helpful resources on-the-job from video tutorials to policy templates, campaign best practice and extra reading. Course materials are provided in video, audio, and transcript formats, with optional 1-2-1 coaching.

TESTIMONIALS

Producing Impactful Results. Here’s what our clients & students say about working and studying with us.

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Michael,
Communications Executive

I love how my traditional marketing and communication skills are so relevant but how they are elevated with the digital element. I feel so much more confident in my role now.

Michael,
Communications Executive
3020921
Genevieve,
Communications Executive

This course helped me develop a digital communications plan for our agency, as we didn’t have one.

Genevieve,
Communications Executive

Ready to redefine your career and thrive in the digital age? ENROLL NOW and let's start this journey together

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