Publication
State of Social Media – Australia 2019
The first study of Australia’s public sector performance on social media. The State of Social Media in the Public Sector report analyses the social media activity of 1,037 Australian government agencies.
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Details
The State of Social Media in the Public Sector report analyses the social media activity of 1,037 Australian government agencies.
The report captures and analyses the social media activity of 1,037 government agencies across Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube over a 28-day period. Out of the 1,037 agencies analysed, 772 agencies had an analysable social media footprint.
Public sector marketing author, and founder of publicsectormarketingpros.com, Joanne Sweeney, prepared the report in conjunction with Public Sector Network (PSN) to get concrete evidence of the state of social media play in government communications.
What You Will Learn
What does successful social media look like for public sector bodies?
How do you evaluate this success?
What agencies are performing well and what can we learn from them?
What factors determine success?
Why are some agencies successful and others not?
What do we uncover about citizen engagement and behaviour?
What social networks are best suited to public interest messaging?
“We always refer to this report in our social media annual reviews.”
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