In-Company Training
Social Media
How to Launch a Public Sector Social Media Campaign
A social media campaign is a practical roadmap to bring a core message to the public that results in engagement and often, action. This workshop gives you a solid framework to conceive, plan, implement and report on social media campaign success.
Course Details
Duration: 3 hours
Trainer: Joanne Sweeney
On-Demand Per Student: €790
Live Group Training: €2,400
On-demand courses are available anytime and delivered online via our E-Learning platform.
Live Group Training is delivered in person on a pre-arranged date and at your preferred location.
Course Outcomes
Setting campaign goals and KPIs
Understanding your target audience
Developing your messaging
Preparing assets
Your content calendar
Setting a budget for advertising
Implementation plan
Measurement and reporting
Public sector case studies
Course Resources
Video
Audio
PowerPoint Presentation
Worksheet
CPD Certificate of Completion
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