Hello and welcome to episode 88 of the Public Sector Marketing Show.
In this episode, I’m giving you a masterclass in mobile video strategy to take your public sector marketing to a new level.
In 2023 people are watching, on average, 17 hours of online video per week. That’s actually fallen from an average of 19 hours in 2022. Globally, people are watching around 84 minutes worth of videos every single day.
We prefer shorter videos, thanks to TikTok. Other social networks have followed suit with the TikTokification of social media. Specifically, videos under three minutes fall into a sweet spot according to HubSpot.
Coming up in episode #88:
- ✍️ Column: Is your public sector agency mobile-video first? If not, why not? Here’s why you should.
- 💬 Consulting: A masterclass in mobile-video strategy for public sector marketing pros
Column | Is your public sector agency mobile-video first?
If not, why not? Here’s why you should.
- 1️⃣ Algorithm advantage
- 2️⃣ Shifts in user-behaviour
- 3️⃣ Interactivity
- 4️⃣ 5-4-1 content creation
- 5️⃣ Opportunity to repurpose long-form to multiple formats
- 6️⃣ Driver of trust, transparency, reach and engagement
Consulting | A masterclass in mobile-video strategy for public sector marketing pros
Watch the replay HERE
- ✔ Why you should have a mobile-first video strategy
- ✔ Mobile video on each social network
- ✔ SEO for video
- ✔ Useful tools
- ✔ Questions
Thank You for Listening!
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